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Prices :$Save Prices!
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Product Description
Communication. Authenticity. Creativity.
Tomorrow's brands will be defined by their interactions and relationships. Customers are demanding greater accountability from businesses. Workers are craving a deeper sense of meaning from their careers. And companies are continually seeking ways to achieve more powerful and resonant brand engagements.
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a practical tool for satisfying these needs. Using a highly participatory approach to brand development, and combined with a companion deck of sixty original archetype cards, this kit gives you the tools you need to:
- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity
C.G. Jung describes archetypes as "pieces of life itself—images that are integrally connected to the individual by the bridge of emotions." Applying archetypes helps bridge the gap between the cognitive and intuitive sides of the brain and between internal and external business objectives.
Archetypes in Branding takes you through a fascinating exploration of the important role archetypes have played in mythology and psychology—and now in business—to resolve brand inconsistencies and enhance trust with all stakeholders. |
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Prices :$28.54
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Product Description
With big names such as Nate Berkus and Alessandra Branca putting Chicago on the national design map, and with lesser-known (but no less talented) pros working their magic from the Gold Coast to the North Shore, Chicago teems with beautiful homes. This gorgeous coffee table book not only shows these dwellings in all their splendor but also tells the stories of how they came to be. Compiled by the editors of Chicago Home + Garden magazine, Chicago Spaces is divided into two parts. The first features homes in their entirety, while the second focuses on specific rooms: dining rooms, living rooms, bedrooms, kitchens, baths, dens, foyers, and children?€™s rooms. Readers learn how these spaces came together and find tips for making changes in their own homes, as well as a directory of the area?€™s best furniture and accessories shops. Chicago Spaces shows readers smart ways to turn their homes into comfortable, stylish oases.
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Prices :$35.93
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Product DescriptionThe Japanese mafia - known collectively as yakuza - has had an extensive influence on Japanese society over the past fifty years. Based on extensive interviews with criminals, police officers, lawyers, journalists, and academics, this is the first academic analysis in English of Japan's criminal syndicates.
Peter Hill argues that the essential characteristic of Japan's criminal syndicates is their provision of protection to consumers in Japan's under- and upper-worlds. In this respect they are analogous to the Sicilian Mafia, and the mafias of Russia, Hong Kong and the United States. Although the yakuza's protective mafia role has existed at least since the end of the Second World War, and arguably longer, their sources of income have not remained constant. The yakuza have undergone considerable change in their business activities over the last half-century. The two key factors driving this evolution have been the changes in the legal, and law-enforcement environment within which these groups must operate, and the economic opportunities available to them. This first factor demonstrates that the complex and ambiguous relationship between the yakuza and the state has always been more than purely symbiotic. With the introduction of the boryokudan (yakuza) countermeasures law in 1992, the relationship between the yakuza and the state has become more unambiguously antagonistic. Assessing the impact of this law is, however, problematic; the contemporaneous bursting of Japan's economic bubble at the beginning of the 1990s also profoundly and adversely influenced yakuza sources of income. It is impossible to completely disentangle the effects of these two events.
By the end of the twentieth century, the outlook for the yakuza was bleak and offered no short-term prospect of amelioration. More profoundly, state-expropriation of protection markets formerly dominated by the yakuza suggests that the longer-term prospects for these groups are bleaker still: no longer, therefore, need the yakuza be seen as an inevitable and necessary evil.
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Prices :$33.36
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Product DescriptionThis problem-solving supplement teaches biology students the mathematical concepts they need to succeed in their introductory biology courses. Problems, 250 in all, are organized according to topics in a typical biology course, but may be covered in any order. Instructors can either incorporate the biological math problems into their courses or ask students to use the booklet as a self-study tool.
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Prices :$26.91
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Product DescriptionThe leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition?€”more than 50% new and revised?€”? is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.?
- Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems
- Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately
- Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more
- Provides best practices for performing data mining using simple tools such as Excel
Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.
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